37th NATIONAL MILO® MARATHON MANILA RACE SET IN MOTION
Organizers upbeat on record-breaking turn-out

Manila, Philippines, July 23, 2013 – Athletes, students and marathon enthusiasts alike will once again rise to the challenge of the 37th National MILO® Marathon as it holds its fifth qualifying leg at the SM Mall of Asia Grounds, Pasay City on July 28. More than 40,000 runners are expected to join the country’s premier footrace this Sunday, marking the largest number of registered participants in a single race in the history of the MILO® Marathon.

A cash prize of Php 50,000 and a trophy await the winners of the 42K division race, while 21K division victors will receive a cash prize of Php 10,000 and a trophy. Runners who finish within the specified age-bracket and cut-off time per division will also receive a coveted slot in the National Finals in December.

To provide elite and aspiring Filipino runners with an opportunity to compete in international races, MILO® will sponsor this season’s MILO® Marathon King and Queen to the 2014 Paris Marathon next April. Through this initiative, MILO® hopes to inspire and motivate more local athletes to push their limits and embody the resilience, strength and excellence Filipinos are known for.

Given the higher stakes, elite runners from all over the country are set to make an appearance, including last year’s MILO® Marathon National Finals 42K women’s second-runner up Jennilyn Nobleza, 2012 Discovery Channel Vertical 10-K Run third placer Aver Sister, Pangasinan-bred Alley Quisay, who placed fourth in the MILO® Marathon National Finals in 2010, and 2013 Condura Skyway Marathon Filipino champion Erinio Raquin. Last year, two-time champion and MILO® Marathon national record-holder Jho-An Banayag and veteran runner Jeson Agravante dominated the 42K women’s and men’s division, respectively. Both runners then went on to place in the top 3 spots of the National Finals. Agravante is also set to return and compete for a shot at this year’s Manila title.

Celebrities will also join in on the fun on race day, including Aubrey Miles, Troy Montero and GMA talents Angelika Dela Cruz, LJ Reyes, Carl Guevarra, Arthur Solinap and Carlo Gonzales.

With the launch of its new 3-in-1 mix MILO® R2, which offers sustained energy for working adults, MILO® stresses the importance of exercise as part of the work-life balance. In line with this belief, MILO® also opened a nationwide inter-company running competition for workers and employees to inspire the Filipino workforce to reach their highest potential.

“The increased level of competition has definitely drawn in more participants to the National MILO® Marathon. We are elated that we’re nearing our target of 230,000 runners for the entire season, and we’re also very happy that we have made our contribution to the Philippine sports community through the race and through our advocacy Help Give Shoes,” said Andrew Neri, MILO® Sports Executive. Help Give Shoes is a program initiated by MILO® in 2010 that has donated 25,700 pairs of running shoes to underprivileged students nationwide.

The starting pistol will set the clock ticking for participants of the 42K run at 3:00AM, 21K run at 4:30AM, 10K run at 5:00AM, 5K run at 5:30AM and the 3K run at 5:30AM. The starting line will be adjacent to the finish line at the Seaside Boulevard (corner Coral Way and Macapagal Boulevard) of SM MOA.

The 37th National MILO® Marathon is made possible by Timex, the Bayview Park Hotel Manila, Reebok, SMART, Gatorade, Sennheiser, and SM Mall of Asia, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee. For more information on the race and its advocacy, visit the MILO® marathon website or access the MILO® Philippines fanpage on Facebook. Follow MILO® on Twitter (@MILOPH).